This is why everyone is buying import cars. They are not satisfied with their ford chevy chrysler. The service sux and the car is poorly built. So honda and toyota are selling millions of their cars. Customer satisfaction should be number one
Why would it not be important? If you don't have satisfied customers .. You won't have any customers for long.
If you don't have satisfied employees, forget about satisfied customers. You don't have to spoil them either, but as the functioning of the organization relies heavily on the well-being (mental and physical) of the workforce (whatever, in the office setting or a factory), employee satisfaction is the cornerstone of a successful business.