What Is The Buying Function In Marketing Concept?


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The Buying function in marketing relates to the consumers of a product. In the buying function the consumers on realizing the need for a product, Seek information on that product. Then they come up with a number of alternative product. Then based on their uses and benefits they purchase the one that they think is the best. This simple process is called Buying function. Buying can either be for industrial purpose or for domestic purpose.

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