A Company's Founders Or Top Management Will Express Their Vision In A/an Quote,marketing Plan, Swot Analysis Or Mission Statement?


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I think the answer will depend on what you have been taught in the course material. Marketing Plan and SWOT Analysis are clearly wrong answers. Quote is probably the best answer if you have been taught that there is a difference between a Vision Statement and Mission Statement. Vision statements tend to be lofty quotes and idealistic, where Mission Statements tend to be more practical and realistic.

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