Marketing Oriented Organization means a business reacts to what customers want. The decisions taken are based around information about customers’ needs and wants, rather than what the business thinks is right for the customer.
Marketing Orientated organizations focus on customers needs. Changing needs present potential market opportunties , which drive the company. Marketing Orientated organizations get close to their customers so they can understand their needs and problems.
Identify and assess the benefits and costs of implementing a marketing approach to McDonalds.
Marketing oriented” organization operates