What Is Developmental Marketing?


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Roger Clegg Profile
Roger Clegg answered
Developmental marketing is a particular type of marketing attributed to having a social side to it. This could be anything from a charity event to a chosen campaign with a special focus on social aspects. This could include the homeless, people in poverty and much more.

Marketing is classified as ’the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’.

Almost every company needs to market their products, from food to finance. Marketing is a product or service selling related activities. It also involves a range of selling techniques that usually generates the strategy that underlies sales techniques, business communication, and business developments.

It is an integrated process through which companies build and develop strong customer relationships and create value for their customers and for themselves. It is important to market your product so people will become exposed to it through a range of media including television and radio or other mass market media.

Marketing is used to identify, satisfy and keep the customer. With the customer as the nucleus of a company’s activities, marketing is essential in order to create brand awareness.

The generic term ‘marketing concept’ holds that achieving organisational goals depends on knowing the needs and wants of target markets to be able to produce the desired products and services which will satisfy those wants and needs. It proposes that in order to satisfy its organisational objectives, an enterprise or organization shouldn’t just acknowledge but also anticipate the needs, requirements and general wants of consumers in order to satisfy these more effectively than competitors.
Lily James Profile
Lily James answered

Developmental Marketing is a kind of marketing that has a social side to it. These are the marketing programs which are developed specifically to cater to the development objectives.

These  Marketing programs use a number of managerial and other marketing inputs for achievement of these developmental objectives.

Anonymous Profile
Anonymous answered
I don't understand very well the definition of developmental marketing and in real life what kind of developmental marketing do we have?

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