Marketing is classified as ’the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’.
Almost every company needs to market their products, from food to finance. Marketing is a product or service selling related activities. It also involves a range of selling techniques that usually generates the strategy that underlies sales techniques, business communication, and business developments.
It is an integrated process through which companies build and develop strong customer relationships and create value for their customers and for themselves. It is important to market your product so people will become exposed to it through a range of media including television and radio or other mass market media.
Marketing is used to identify, satisfy and keep the customer. With the customer as the nucleus of a company’s activities, marketing is essential in order to create brand awareness.
The generic term ‘marketing concept’ holds that achieving organisational goals depends on knowing the needs and wants of target markets to be able to produce the desired products and services which will satisfy those wants and needs. It proposes that in order to satisfy its organisational objectives, an enterprise or organization shouldn’t just acknowledge but also anticipate the needs, requirements and general wants of consumers in order to satisfy these more effectively than competitors.