Domestic marketing means that the company has to market its products within the national jurisdiction of the country without considering the effects of global competition. The product might face global competition but marketing campaigns are targetted to the local consumer segments. Product development and competition from the outside competitors are not considered and sole stress is put on the local competition and local customer segments. The disadvantage of domestic marketing could be the ignorance of global market competition which might snatch their market share in the local market in the future.
