According to me, it is not harmful if you can do it properly, whatever your service or product. I think if you present it in a right way, then people are going to like it. It is the best way and idea to introduce your business.
Advertising is not harmful if you do it properly, whatever your service or product is i think if you present it in a right way people are going to like it and there will be buzz of your brand.
Its not really harmful. But it has a certain power when you are an advertiser since you have the power to influence people with a simple concept that could affect them in ways that you can't imagine.