The Vision of Amul- The test of India is to be a part of everyone's life. And Mission is expansion of distribution network, creative marketing, consumer education and product innovation.
Amul is one of the oldest brands in the marketplace and consumers get attracted to it. It is also the one to bring the co-operative movement in the milk segment; like in rural villages of Gujarat and Rajasthan. It also enhanced the financial position of rural women. Its vision is quality and unity.