What Is Bmw's Aims And Objectives?


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‘By 2012, we want to increase automobile retail to 1.8 million units and motorcycle sales by 50 percent to stand at 150,000 bikes per year. From 2012 onwards, we intend to achieve a return on capital employed of 26 percent and therefore a return on sales of between eight and ten percent.’

To make their position with the global motor vehicle market much stronger, than at the moment. This is by increasing the sales to over 2 million cars per year.

To help the environment by making the right type of cars

To make money

To provide cars for the public for all uses.

To stay ahead in the competition

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