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What Is SWOT & PEST For MCB Bank Pakistan?

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SWOT
Strengths:

Brand image because of "Muslim" word in the name in an Islamic country

In a growing economy of Pakistan
Has strong market presence
Weaknesses:

Political instability in country
Internal political issues
Opportunities

To go global
Threats

Increasing competition in banking sector of Pakistan
PEST Analysis:

Political: Political instability in Pakistan can lead to changes in laws and policies which can be in favor or against the banking sector.
Economic: Economy of Pakistan is facing issues about employment, inflation, illiteracy, which hinders business growth.
Social:Cultural issues can be there but still as there are a number of multinational companies there, therefore, cultural issues are not prominent.
Technology: People are highly skilled and MCB can introduce new technology to increase competencies.

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