Single-brand strategy is the production of a number of products are to use the
same brand. Such as Haier, Sony, Philips, TCL and so on. Enterprises to use a
single brand strategy mainly due to the single-brand strategy will help the
enterprises to save promotional costs to the benefit of new product development
market is conducive to the growth of the brand. But the inadequacy of brand
strategy is that when cooking a product when problems arise that may affect the
entire brand's image, when the first effect and recency effect of conflict, is
not conducive to new products entering the market.
same brand. Such as Haier, Sony, Philips, TCL and so on. Enterprises to use a
single brand strategy mainly due to the single-brand strategy will help the
enterprises to save promotional costs to the benefit of new product development
market is conducive to the growth of the brand. But the inadequacy of brand
strategy is that when cooking a product when problems arise that may affect the
entire brand's image, when the first effect and recency effect of conflict, is
not conducive to new products entering the market.