A brand is a symbol, logo or trademark which is designed to identify a company, product or service. The concept of Brand differentiation has become very popular in the recent years. The brands want to remain differentiated from other brands and there are various ways they can achieve this aim. The brand differentiation is basically brought by positioning of brands. Positioning is the place which the brand makes in the minds of the customers or in market. Brand differentiation can also be achieved by unique selling position of the brand and for increasing the brand value and brand equity, brand differentiation is very important.
