What Is Multi Branding?

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Lily James answered

Multibranding is basically the process of marketing of two or more widely similar and competing products by a firm under different brands. These techniques comes with many disadvantages and advantages.

It is a known strategy where brands eat each others sale of profits. It is however, considered as a means of obtaining greater shelf space. The company can benefit by saturation of a market by filling all quality and price gaps. It also caters to brand switchers.

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