What Is The Involvement Theory? How Does It Affect The Marketing Communication Process?


2 Answers

Anonymous Profile
Anonymous answered
Involvement theory is how much time, money, ideas, energy and other resources customer try to use in order to buy the product.

There are two types of customer involvement: Either High involvement (rational or emotional) and Low involvement (rational or emotional). For details check out the following site:

Involvement Theory

Have a nice day :)

Answer Question