The 8 Steps In Effective Marketing Communications?


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Step 1.  Identifying the Target Audience

Step 2.  Determining the Communication Objectives

Step 3.  Designing the Message

Step 4.  Select Communications Channel

Step 5.   Establish the Budget

Step 6.  Decide on Communications Mix

Step 7.   Measure Results

Step 8.   Manage the IMC Process

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