What Is Marketing Strategy And What Is Its Scope?

Marketing strategy refers to the process where an organization concentrates on its limited resources with view to boost sales so as to maximise profits. Its scope is geared towards identifying, anticipating and satisfying customer Needs more profitably. Good luck.

Marketing strategy is set of an action plan that companies employ to increase its profit and clientele. Marketing strategy is built keeping in view the objective and vision of a firm as in what it aims to achieve. It include various activities like advertising, PR activities, promotion etc. To achieve the overall marketing goal.

Firms need to project themselves rightly in order to win maximum clientele by proving to be more effective and efficient than their competitors. It is the marketing strategy which helps them achieve the organizational goals.