What Is The International Marketing Strategy Of Nike?


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amber Jhon answered
Nike has positioned it as a global premium brand which is selling designed and expensive products for customers who cannot compromise with quality. The company is using an international marketing strategy with no local incorporation and it is evident from the same logo of the company and the same advertising slogan for all international ads. The slogan of the company is "Just do it".

The pricing strategy of the company is also premium and the company is charging premium prices all over the world. Nike products are same and are distributed all over the world under the same brand name and without any incorporation of local features. For its promotion company is using extensive advertising in print, television and other media. The same international ads are broadcast in all of the counties where Nike supplies its products.

Today Nike is the number one brand of celebrity, athletes, professional teams and customers.

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