Do You Have Any Sample Organizational Chart Of An Advertising Agency?

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Do You Have Any Sample Organizational Chart Of An Advertising Agency?

2 Answers

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Answer 1

Advertising agencies' organizational charts are generally structured in such a way as to incorporate all the different aspects that are involved in the creation and distribution of advertising. Leading advertising agencies across the United States of America are often subsidiaries of larger corporations, while the less sizable regional agencies are generally independently run. Examples of structures for advertising agencies can be found through searching google images.

The differences between large and small agencies

Despite the disparity in size, both the smaller independents and the behemoths of the industry require the same departmental divisions such as creative, media and accounts. While inevitably the independent businesses will have smaller staff needs, and may merge divisions for easier communication and to improve efficiency, the larger players in advertising will have much larger departments and will likely have divisions for marketing, production, media planning etc, the basic organizational structure of the two will be similar.

Organizational structures

There are four distinct types of organizational structures in the main. These are line structure, line and staff structure, team structure and matrix structure.

The first is a basic pyramid formation with the Chief Executive Officer (CEO) at the top and the regular front-line employees at the base, with senior management, middle level and lower level management layers sandwiched respectively in between. This is a common organizational layout for smaller companies.

Most medium and large companies will adopt a line and staff style structure which resembles the structure used in genealogy when compiling a family tree, while a Matrix structure looks and works similar to the line and staff model, but allows greater flexibility and communication between departments.

Finally a team structure gives greater responsibility to teams and allows them to make decisions without necessarily needing approval from management level.

Answer 2

An advertising agency has a very different structure from that of a regular organization. On a general front, an advertising agency contains five departments namely the account management department, the account planning (strategy) department, the internal services department (inclusive of the traffic department, the creative department, the print production department, the human resources department and the finance department) and the media-planning department.

The account management department is the department that is in direct contact with the clients. As for the account planning department, it is also called the strategy department that is mostly involved in research and strategizing the advertising campaign. The creative department is responsible for the art (copy-writing and photography) aspect of the advertising campaign. Next comes the media planning department that plans and co-ordinates with media agencies to determine the most effective way to channelize the advertising in order to achieve optimum results. Last but not the least the internal services department handles the internal affairs of the advertising agency like the finances and the human resource department.