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What Are The Implications Of The Sleeper Effect For The Selection Of Spokespersons And The Scheduling Of Advertising Messages?

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What Are The Implications Of The Sleeper Effect For The Selection Of Spokespersons And The Scheduling Of Advertising Messages?
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What Are The Implications Of The Sleeper Effect For The Selection Of Spokespersons And The Scheduling Of Advertising Messages?

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My Dad would have called it 'Priming the pump son'. Its helpful, to get the public agreeing with simple ideas BEFORE the attempt to introduce new ideas, products or people.

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