Relevance of VALS in marketing
What Is The Relevance Of VALS In Marketing?
VALS is a pshycographic method of segmenting the market. It has the same relevance as any other methhod used for segmentation. It aids the company in knowing their customers and segementing accordingly. There are various VALS surveys that can be passed to ure target market that identify your customer into one or more of the 8 division in the VALS theory.it tell the company the strenght and resources your customer has. Hence allowing great segmentation, knowing exactly your customers and creating adverts and marketing accordingly.saves time and cost
Explain the relevance of vals to marketing