What Is VALS Segmentation?


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Anonymous Profile
Anonymous answered
VALS Segmentation is a concept that refers to a marketing and consulting tool that enables businesses to develop and execute more effective marketing strategies. It does this through segmenting feature and current consumer market place on the basis of general consumer behaviour. Hope this can answer your question. Good luck.
Alex hales Perry Profile

VALS is a is a proprietary research methodology used for psychographic market segmentation. Market segmentationis designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

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