What Is The Purpose Of Promotion?

The purpose of promotion is to guide the general public into buying a specific product or service within the market. Basically the purpose for promoting is so that the customers around the world are aware that there is a product being sold. The idea of an organisation is to sell the most they can to generate a vast amount of profit. So to do so, promoting whatever they are selling is a perfect way to start. It is also cheap! It is also a key in which organisations utilise to increase their reputation and expand the name of their brand. Another purpose why organisations promote is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. This is very helpful in order to attract people from all over the world. It helps businesses assist future customers to see why they should buy that product or service and helps customers to be attracted to the idea of actually buying that product or service. Another reason why organisations promote things is to stimulate demand for a product. This helps create ideas to future customers on how the specific product or service will be of use to them. When companies promote their products or services through national television, it certainly helps viewers create an image in their own minds of them owning that product or service.

To gain a reputation for their business, and to make public awareness about the product being sold.

The purpose for all businesses when promoting their product or service to their customers is:
1: (raise awareness) to inform them about the product, any changes, new launches or add-ons etc. The more knowledgeable the customer is about a product or service the more confident the will be in buying it. If customers do not know a product exists they will not think to buy it.
2: (generate sales) so that customers buy the product or service.
3: (competition) if customers know about the products and are buying them it will allow the business to compete against its rivals.
Promotion
This refers to the promotional communication methods used by a firm.
Promotional activity is usually classed as ‘above the line’ or ‘below the line’.

Above the line promotion gives firms less control over recipients as it aims at mass markets through independent media such as TV.
‘The Line’

Below the line promotion gives greater control over the recipients, allowing firms to target particular audiences e.g. Through the use of direct marketing.

The purpose of web promotion is to offer
cost effective ways for
small businesses to enhance their product or service distribution
networks. For example, the use of portals can help create new
marketing channels and logistics, or provide better or faster product
access for customers. Internet Promotion presents the advantage of
reduced budget and storage costs, when compared with printing
brochures, producing television or radio advertisements or managing a
call center.