What is the technical guidelines of SEO?


8 Answers

Aum InfoTech Profile
Aum InfoTech answered

Hi Adrian,

There are so many guidance for SEO.

Some of the most basic are:

  • Publish quality and unique content
  • Keyword research
  • On Page SEO
  • Website Speed
  • Responsive website
  • Off Page SEO
  • You should have good internal linking structure of website
  • Target all the major social media (FB, Twitter, LinkedIn, Google Plus, Pinterest, Etc)
  • Blog Posting (This will comes under Off Page)

Steve Fort Profile
Steve Fort answered

Your website must include "robots.txt" file and submit your sitemap.xml file to Google. So Google will consider your website as active. 

Jan Schultheiss Profile
Jan Schultheiss answered

Fast responsive website, well structured.

keven hills Profile
keven hills answered

Follow the below guidelines:-

  1. You must Use robots.txt to stop crawling of unwanted pages in the search
  2. Always Test the site to ensure that it appears properly in all the
  3. Check for site’s performance and optimize loading speed.
  4. Make logical efforts to make sure that ads do not influence ranking
  5. Ensure your web server supports If-Modified-Since HTTP header or not.

RDurward Roger Profile
RDurward Roger answered

Do a keyword research through google keyword planner. Then write with slight keyword touch (dont stuff keys in to that).Do On page by drafting clean meta tags. Then Article submission, web2.0 and some social signals are the best way to get results.

Piyush Parmar Profile
Piyush Parmar , Internet Marketing Expert, answered

Technical guidelines

  • To help Google fully understand your site's contents, allow all of your site's assets, such as CSS and JavaScript files, to be crawled. The Google indexing system renders webpages using the HTML of a page as well as its assets such as images, CSS, and Javascript files. To see the page assets that Googlebot cannot crawl and to debug directives in your robots.txt file, use the Fetch as Google and the robots.txt Tester tools in Search Console
  • Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
  • Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
  • Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visithttp://code.google.com/web/controlcrawlindex/docs/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Search Console.
  • Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google's AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file.
  • If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.
  • Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
  • Test your site to make sure that it appears correctly in different browsers.
  • Monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve.
  • Google strongly recommends that all webmasters regularly monitor site performance using Page Speed, YSlow,WebPagetest, or other tools. For more information, tools, and resources, see Let's Make The Web Faster.

Jacob Logan Profile
Jacob Logan answered

There are so many that people write entire books about them.

Some of the most basic are:

  • Publish good, original content
  • Don't put unnatural links on other websites
  • Have good internal linking structure
  • Be active on social media to give out favorable social signals

Jason Levy Profile
Jason Levy answered

In your website must have robot.txt file .Must include sitemap .use effective keywords .Because users search something on the internet with the help of appropraite keywords ..So use effective keywords , do On page optimization .Always use unique content for getting traffic and make it efficient .

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