Any organization needs to generate as much revenue as possible regardless of purpose. A non-profit company, which is typically for charity, is certainly going to be able to provide an elevated level of service if it has more resources to work with. It has to promote itself in order to do the job it was created for. Whether money goes into a fat CEO's pockets, or is instead disseminated for the purpose of trying to facilitate change in society, a business should always attempt to raise its profile in a competitive marketplace. These days, it is increasingly difficult for non-profits to maintain the type of cash flow that allows them to fully execute their causes.
