Can you describe the four eras in marketing history?


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Al Certeza Profile
Al Certeza answered
There are actually six.
1. The Simple Trade Era - People produced what they consumed and simply exchanged surplus goods for other goods.
2. The Production Era - The main goal was production of goods at a reduced cost.
3. The Sales Era - To push products on the market place using various sales techniques.
4. The Marketing Department Era - Deciding which products to produce or not produce and incorporating procurement, advertising and sales into one single marketing Department.
5. The Marketing Company Era - Allowing the Marketing Department to guide the direction of production for the company.
6. The Relationship Marketing Era - Building long term company relationships with the consumer in order to retain the consumer as a returning customer.

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