Can You Describe The Limitations Of Marketing Mix Framework?

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Syed Rizwan Ali Shah Hamdani Profile
Limitations:

It is informed you that the marketing mix framework cannot cross its limit. I mean to say that it is only very functional in near the beginning of the marketing concept. It is the time when all products stand for a bigger segment. There are many types of products in the market and, that's why, today, some creators are willing to introduce the fifth type of P's.

When companies are starting to design a particular product, its marketing is starting and often all companies solve the target market problems. They use both tangible and intangible product for solving the target market problem.

The distribution decisions are applicable on all products which are running in the market. All types of detergent are those physical goods which are affected by distribution decisions. It is further stated that distribution is also very essential for digital goods like music, programs and tax services.

There will be no doubt in this statement if we say that Internet is playing a vital role in changing product distribution. Now, with the help of internet, any type of product has more chances to get success and all customers easily get it. In the meanwhile, the problems of distribution is not over yet because both online and offline markets are facing difficulties in distribution process.
Sachin P Profile
Sachin P answered
Marketing Mix Framework is a dedicated business strategy applied for the longevity and profitability of the product or service, by the marketing department. However, the strategy has some limitations and drawbacks and these prevent it from crossing its share of the market limit identified. The Marketing Mix Framework is only very functional near the very commencement of the marketing concept application phase. This is also the time when all products stand for and reach out to a bigger segment. There are many types of products in the market and that is the reason why today, some manufacturers are willing to introduce and try out anything to survive the competition successfully.

When companies design a particular product, they strive at the very initial stages to solve the target market problems. They use both, tangible and intangible products for the purpose. The distribution decisions are applicable on all products and here is where the Marketing Mix Framework limitations restrict the operations. In the Marketing Mix Framework application to the business operations, the problems of distribution do not get effectively resolved because both, the online and offline markets keep facing difficulties. The positive side of the strategy is that it enables the product or service to reach out to a wider market base.

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