McDonald's is an example of an immaculately run business - as showcased by the popularity and scope of the brand. There are thousands of McDonald's restaurants in around 119 countries throughout the world, and McDonald's restaurants are the first choice for many people on the go the world over.
Yes. McDonalds was probably one of the first organization to use a public marketing tool. Golden Arches, aimed at adults. Low cost, quick food, for the busy parent. Ronald McDonald aimed for the children.