Hello,
There are a plethora of goals and objectives for any organisation, big or small. However, in a business, we can whittle these down to a few key objectives. These are as followed:
- Customer service
This should always be a primary goal for any organisation, since good customer service always generates profit.
- Satisfied employees
When employees are happy and satisfied in their work, they are better able to sell and promote the brand. It is also beneficial since frequent employee turnover can be detrimental to the organisation.
- Clever Mission Statement
This is the best way to advertise yourself as a company/brand/organisation and essentially enlists your objectives and values. Done cleverly, this can promote the business effectively.
- Appropriate fiscal management
A certain amount of finances and resources must be fuelled into the organisation in order for it to enhance and grow. This must be managed professionally.
I hope this answers your question.