What Is A Highly Concentrated Market?

A highly concentrated market is a small part of a market that has been identified generally by a small company in order to concentrate their efforts. For instance, a company might decide to offer a service converting cine films to video tapes; as long as this activity does not threaten the profitability of the manufacturers of either video tapes or cine films. It can establish a profitable niche in the market. The marketing muscle is aimed towards making the best of the concentrated market. The budget allocated for the highly concentrated market is funded towards garnering more amount of customer-base from the niche market.