What Is The Role Of Financial Information In Marketing Strategy Formulation In The Case Of Selected Financial Institutions?


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amber Jhon answered
Basically Financial information do play a very important role in the marketing strategy formulation but the intensity of the role can vary from company to company. As you have specifically asked about the Financial institutions, therefore, I would be very specific in my argument!

Like other companies, in a financial institution marketing strategy is developed based on the needs assessment of the company. Now there are various departments in a financial institution like bank and if the sales of loan department lowers as compare to consumer banking department, then obviously after the financial assessment, bank will try to formulate a new marketing strategy for loan department. In this way financial information can help in developing the marketing strategies in an organization.

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