I think that buyer decision making is the one more important factors in consumer behavior. The various steps in the process are important to business.
Layla
Layla
What Is The Most Relevant Learning Theory To Understand Consumer Behavior?
I think the best learning theory which most of the marketers also use to understand the consumer behavior is the Behavioral learning theory. There are two main concepts of the theory which can be used by the marketers. For more information click on the link:
Learning theory in marketing
Learning theory in marketing