What Are Examples Of A Company In Market Development, Product Development, Vertical Integration And Strategic Alliances?


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Aisha Profile
Aisha answered
The required examples are as follows:
Market Development: Unilever
Product Development: Microsoft
Vertical Integration: British Petroleum
Strategic Alliance: Motorola And In-Focus Japan
Anonymous Profile
Anonymous answered
Example of product development - McDonalds is always within the fast-food industry, but frequently markets new burgers.

Examples of Market Development - Lucozade - was first marketed for ill children, then it rebranded to target athletes.

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