The best way to market a website development company is to showcase your work.
I suggest having a great website with a great portfolio. If you do not have many clients and are not sure what to put into your protfolio I would suggest that you develop some home pages that you can showcase so that potential clients know what they can expect from you. The best way to create a great protfolio is having different niches showcased ( retailer , blog , social media , club etc. ) so that you can appeal to the wide variety of possible clients. Other thing you should do is to have a great marketing text written on the website that points out why someone should pick your company over the other.
After you have done the preparation and are ready to market your website with you services to potential clients you should set up a strong social media presence on Facebook , Google+ and Twitter (other social networks can also be useful but these three are a must). You would than have to focus on specifics of those social networks that you have chosen to use and apply to your specific audience. On Facebook you could post some of the more personal stuff from your brand that can be showing a regular work day or team building that you went to. On Twitter you should post industry updates and your blog posts. On Google+ you should focus your effort on communities and and answering other peoples questions so that you build trust in your company and ability.
In the end no marketing campaign has any point without sales and I would strongly suggest having at least one person who's sole job would be to sell your services.
Hope this helps you. Fell free to ask if I can help you further.
Social media has become a powerhouse in marketing nowadays. It has developed into a platform for bringing true valuable content to its users. The more value you bring to customers, the more results you will obtain from social media. Social media marketing is a direct method of marketing, meaning you engage with your customers one on one. Here is a number of ways to generate your website traffic using only social media platforms.
Develop a Strategy
It's essential that you develop a distinctive social media marketing strategy that mirrors your company's mission and objectives. The voice you create needs to remain consistent across social media channels and through all posts. You can do this by creating your style guidelines and sticking with them. Your online personality needs to be built on consistency and distinct language style. Make sure to set timely (weekly, monthly or yearly) goals and keep track of your achievements.
Schedule Your Posts
Posting once a month is simply not enough to obtain regular visitors and users. It's obvious that no one likes to see a page that hasn't been updated for years. Your audience wants a regular update, and this is what keeps them coming back. Every social media post will increase your engagement with customers, connect with the audience, and build customer loyalty to your brand.
Hashtags expose your posts to a wider audience by connecting with people that search the topic. You can decide either to target specific themes with your hashtags or use the ones that are trending to promote your posts. There are many online tools that can help you search for the hashtags that are trending in your niche.
Connect with Influencers
Influencers are people who have mastered the social media marketing through engagement strategies and continue increasing their conversions. Thus, they built the trust and have a large followers base. To gain their attention, all you have to do is mention them in your posts, repost or engage with their content. Choose pages from your industry, local businesses, city, art, events as well as personal connections to build up your network. This will help you define your company's personality by determining how you want to be seen.
An image speaks a thousand words. Using images and videos for your posts draws more attention than just plain text. The secret sauce is knowing how to create an image that stands out from the crowd, and implement methods that work. Have the same person posting on your social media to ensure the same style and language that is consistent.
Making your social media campaign a success, you have to be creative. Brainstorm on innovative and different ideas for posts that will make them stand out. You will quickly notice an increase in your conversion rate by crafting ideas that boost your social media engagement.
Buy likes, followers, reviews and other social engagement tools
It might sound a bit strange to you but trust me, it works.
Most of the influencers and business owners give Facebook the most priority than any other social media sites. As there are tons of users on this site, business owners can easily find the people they are looking for. So they can easily sell their products, gets their product reviewed and rank their site easily.
Buying facebook reviews and reviews on other sites will really help your product get more and more attention and will be sold out easily.
So give real importance in it.One of the most trusted website to buy facebook review is SMM Boost service.
I believe every company should have a blog. It's a great way to really get to know your audience and for your audience to get to know you.
There are many ways. Search Engine Optimization and Social Media
Optimization can prove beneficial. It’s widely used these days and many people
are promoting their business through it.
There are so many options, like: