These are companies that want their chunk of profit. If a company launched a product which is popular in the maket, then the other companies will seek for their profit by copying the idea of the product and the way to marketing it (strategy) from the company . They may also try to make some few adjustment to the product. Who knows the cheapiest materials and with lower cost.beside if the company was in harry to launch the product then it will suffer. Espacially, if the customer shift to the other products which have a good reputation as good copied product.
Can You Evaluate The Following Statement: "A Company That Is A Market Follower Has No Marketing Strategy Of Its Own".
The are not thinking for themselves., They are only following the other company strategy.
Followers do the same things that others do. Leaders develop a vision of how they want their company/products to be perceived and design strategies to help them achieve these ends.