What Is Meant By Marketing Research?

The purpose of Marketing is to provide continual
benefits to customers that produce a
transactional exchange.  Therefore, the goal of Marketing Research is usually to identify the needs and wants of the customer and try to delivers
benefits that will enhance or add to the customers lifestyle, while at
the same time ensuring that the satisfaction of these needs results in
a healthy turnover for the organisation.

Marketing research is to advertise a product in a proper manner. It is not all about advertisement of it but also about its observation. This research will tell that how the product is going in to them market and how much people are interested in it. It is good to observe it in real world. This is possible by the help of marketing research.
You need to develop a questionnaire for this purpose. Then you may fill up this questionnaire by two modus operandi. The first method is to ask queries from targeted group and fill up the answers in to the questionnaire paper. The second modus operandi is about filling of questionnaires by the people you just need to distribute the questionnaire among the targeted group and they will give it back to you later on. This can be done by the help of proper techniques. It is not a child's play. It takes time and human expertise to devise the questionnaire. For example, Gallup company of marketing research.

In this part, you need to conduct a research with regards to your proponents. Learn all of their needs so you can cope with them immediately :)