Product Bundling Pricing: Sellers often
bundle products and features. Pure bundling occurs when a firm only offers its
products as a bundle. In mixed bundling, the seller offers goods both individually
and in bundles. When offering a mixed bundle, the seller normally charges less
for the bundle than if the items were purchased separately. An auto
manufacturer might offer an option package at less than the cost of buying all
the options separately.
bundle products and features. Pure bundling occurs when a firm only offers its
products as a bundle. In mixed bundling, the seller offers goods both individually
and in bundles. When offering a mixed bundle, the seller normally charges less
for the bundle than if the items were purchased separately. An auto
manufacturer might offer an option package at less than the cost of buying all
the options separately.