What is important when setting prices for new products?


1 Answers

Brigitte Profile
Brigitte answered
Ensuring you price so that you make enough money to cover your costs (fixed or variable depending on your pricing strategy)
Indexing your product against established competition to ensure you're not perceived either as too expensive or too cheap by your target consumer.
Having a clear understanding of what your target consumer is willing and able to pay for a product such as yours.

Answer Question