What Does P.o.p. Stand For In Marketing?


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POP in Retail Merchandising    POP in retail merchandising is the abbreviation for point-of-purchase or proof of purchase. The point-of-purchase is the location where a customer makes a purchase, such as a state, city or store. A proof of purchase is the evidence that shows a purchase was made or that an item has been paid for (i.e. Sales receipt).    (i just searched for POP in retail)

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