Who Are The Participants In Business Buying Process?


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Anonymous Profile
Anonymous answered
Answer by : Oronno, dhaka
Participants in the Business Buying Process

Users: Are those that will use the product or service
Influencers: Help define specifications and provide information for evaluating alternatives
Buyers: Have formal authority to select the supplier and arrange terms of purchase
Deciders: Have formal or informal power to select and approve final suppliers
Gatekeepers: Control the flow of information
Carlos  Marino Profile
Carlos Marino answered

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