Content marketing involves marketing, generating and posting of
online content such as blogs, social media posts, videos etc which aims
to influence and generate interest of users in its endorsements. Content
marketing do not promote a brand rather it aims in spreading awareness
about the product. Whilst content marketing cycle is a six step approach
of Digital Marketing Services
beginning with a realization of reason to create content to the result.
” It involves listen; decide on themes, content creation, promotion,
measure results, recycle or repurpose.” Each step of its cycle produces
some benefits to the entrepreneur.
Detailed study of various steps of content marketing cycle-
- Research – It is the first and primary step of
content marketing cycle and it begins with the conceptualization of idea
of starting a business and blue print of it. One should accentuate his
customers, their needs, desires and what kind of content should be
created to impress customers. Here is when the strategy about keyword
and search engines works to drive traffic to your website.
Based on the research, many entrepreneurs create persona of their
customers. This research is used to create plan and publication for
their venture. This comprises of articles, their titles, videos
publishing depending upon the search of customer.
- Content creation– The latter step once done
effectively makes the step of creation of content much easier and it can
be outsourced too. In outsourcing content videos, audio, graphics etc
are shared with the creative person or writer with the deadline. The
end products or content by the content writers may then be used in
desired way.
- Optimization – Content optimization is no more
about deciding of keyword. It is more concentrated on specific audience
to built up the trust and establish a relationship between the two.
Content should be well written, free from grammatical errors, formatting
etc. And should be easy to understand as well as relatable to encourage
customers to press the call to action button. Call to action button is a
confirmation of conversion and involves buttons like buy now, add to
card, add to basket and sign up, read more etc. Interesting as well as
informative images are a significant part of content optimization which
easily expresses your venture. - Publish – The next step in content marketing cycle
post content creation is publishing. The created content may be
published on social media platforms and website or blogs. While some
content is published on You Tube, Amazon Kindle, LinkedIn,
Slideshare.net etc.
- Promote– All contents created should be promoted.
The promotion of content starts with creating customized content crafted
for specific audience, its optimization with ideal keyword, titles and
images which is then made available to read on various online platforms
through Social media marketing.
- Measures– It is vital to keep a check on results of
content. Various tools may be used to evaluate the efficiency of
content but Google Analytic and Native Analytic are best for social
media platforms. Check the results at least quarterly after posting any
kind of content for better results in future.
- Reuse/ Repeat/ Repurpose
The more amusing results you get from any content, the more you can reuse or repeat it on other channels.
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