Before discussing why you might scan the macro and micro environmental forces that affect the marketing program of KFC in Namibia, I think it's important to establish exactly what these factors are:
Micro environmental factors are:
1. The company
2. Suppliers
3. Marketing "middle-men"
4. Competitors
5. Public perception
6. Customers.
Macro environmental factors are:
1. Demographic
2. Economic
3. Natural
4. Technological
5. Political
6. Cultural
Now, given the relevance of both micro and macro factors to marketing decisions, I would then try to apply each of these factors to how KFC markets its core product to the people of Namibia.
Which of them do you think would affect the marketing program KFC implements? Why do you think that data would be important to gather?
If you can't answer those questions - then I have some more insight on KFC's marketing strategy.
It can be found in this very quick explainer video of the marketing concept of KFC: