Micro environmental factors are,
1.The company
2.Suppliers
3.Marketing intermediaries
4.Competitors
5.Public
6.Customers.
Macro environmental Factors are,
1.Demographic
2.Economic
3.Natural
4.Technological
5.Political
6.Cultural
1.The company
2.Suppliers
3.Marketing intermediaries
4.Competitors
5.Public
6.Customers.
Macro environmental Factors are,
1.Demographic
2.Economic
3.Natural
4.Technological
5.Political
6.Cultural