Objectives: Organisational objectives are those ends which the organisation seeks to achieve by its existence and operations. In the absence of objectives, one cannot expect either to formulate or develop any business policy. It is only the objectives that provide management the requisite guidelines so as to undertake activities through proper routes. When objectives are established, the process of policy-making becomes easier since the objectives are generally supposed to give clear vision and the time limit for the accomplishment of the target of the organisation.
A variety of different objectives are pursued by business organisations. Some of them are given below:
• Profitability
• Efficiency
• Employee satisfaction and development
• Good corporate citizenship and social responsibility
• Market leadership
• Maximize dividends for the share-holders
• Survival
• Adaptability
• Server Society
A variety of different objectives are pursued by business organisations. Some of them are given below:
• Profitability
• Efficiency
• Employee satisfaction and development
• Good corporate citizenship and social responsibility
• Market leadership
• Maximize dividends for the share-holders
• Survival
• Adaptability
• Server Society