Yes, Advertising is a important to sell the product in today's competitive world.Advertising is a non-personal form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. But sometimes, other methods of Promotion such as sales Promotion, Direct Marketing, Publicity, Sales Promotion, Events and Experiences and Public Relation is also used. It depends upon the nature of the product that which method of Promotion to be used.