CONSUMER BUYING vs. ORGANIZATIONAL BUYING
Final (or ultimate) consumers purchase for:
• personal,
• family, or
• household use
Organizational consumers purchase for:
• further production,
• usage in operating the organization, and/or
• resale to other consumers
Final (or ultimate) consumers purchase for:
• personal,
• family, or
• household use
Organizational consumers purchase for:
• further production,
• usage in operating the organization, and/or
• resale to other consumers