Yes! Price is the only element which produces revenues.
In accounting terms, revenue is the function of price and quantity i.e.
Revenue= Price X Quantity sold
Pricing determines revenue because organizations may use variety of pricing methods for revenue generation depending upon the positioning and strategic objectives of the organization.
In accounting terms, revenue is the function of price and quantity i.e.
Revenue= Price X Quantity sold
Pricing determines revenue because organizations may use variety of pricing methods for revenue generation depending upon the positioning and strategic objectives of the organization.