What Is The Direct Marketing Strategy Of Lipton Yellow Label Tea?


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Ellie Hoe Profile
Ellie Hoe answered
Lipton yellow label uses various strategies for marketing its product. It uses personal selling and telemarketing as its direct marketing strategies. It follows push strategy by selling its product to wholesaler which is then transferred to retailers. It also sells lipton tea directly to certain retailers. It uses multi strategies for selling its products.

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