Ethical behaviour is a subjective term. What is ethical to one business may not be so to another. The group of principles that a business decides to operate by will of course impact their social responsibility and whether or not this can develop further. If a business makes a decision to attempt to conduct themselves in an ethical manner, they must first determine what they consider to be the businesses list of guiding principles. In following these and continuing to re-examine their impact, the business will hopefully further develop their positive social impact on both other businesses they associate with and on society as a whole.