There are both the merits and demerits of advertising for a small company like:
MERITS
MERITS
- It increases the sales of the company
- It makes the customers aware about the image of the company
- It attracts new customers and creates brand loyalty in the previous customers
- If a company introduces a new product in the market then the company can use advertising strategy to inform the customers
- It requires a lot of budget
- It can creates issues of under demand and under supply for the company and dislocates the demand and supply equilibrium for the company
- It can also distort the mission of the company and the image of the company in the market through wrong concept in advertisements
- Over advertisement of a company can create a fuss among the customers