What Five Criteria For Effective Segmentation Did Saturn Have To Consider When Developing The Saturn Market Segment?

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Anonymous Profile
Anonymous answered
1- measurable
2-substantial
3-accessible
4-defensible
5-durable
6-competitive
7-homogeneous
8-compatible
Anonymous Profile
Anonymous answered
Some of the factors which I think they should consider include:
  1. Income level of the consumers
  2. Behavioral characteristics of consumers
  3. psychotropics of consumers
  4. Demographics like age, sex and profession
  5. Interests of the consumers
Market segmentation

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